Privacy Policy
We take your privacy seriously. This policy explains what personal data we collect, why we collect it, how we use it, and your rights. If you have any questions, please contact us at info@adventure-nomad.co.uk or call +44 7938 137336.
1. Who We Are
Adventure Nomad is a motorhome and canal boat hire business operating from Unit 80 Marsh Farm, Hilperton Marsh, Trowbridge, Wiltshire, BA14 7PJ.
For the purposes of UK GDPR and the Data Protection Act 2018, Adventure Nomad is the data controller for personal data collected through this website and in connection with our hire services.
Contact: info@adventure-nomad.co.uk | +44 7938 137336
2. What Personal Data We Collect
We may collect and process the following personal data:
Enquiry and booking data:
- Full name
- Email address
- Phone number
- Home address (as shown on your driving licence)
- Date of birth
- Details of your enquiry or booking (dates, vehicle, group size, requirements)
Driver verification data (collected at the time of hire):
- Full valid driving licence details
- National Insurance number (for DVLA licence check)
- Passport details
- Utility bills or bank statements (to verify address)
- Licence endorsements and insurance claim history (as declared by you)
- Occupation
Payment data:
- Credit or debit card details (processed securely by our payment provider — we do not store full card numbers)
Vehicle usage data:
- GPS location data collected by the vehicle tracking system during your hire
- Vehicle telematics (diagnostics data)
- Dash camera footage (audio and video recorded whilst the vehicle is in motion)
Website data:
- IP address and browser information collected via cookies and analytics tools (see section 9, Cookies)
3. How We Collect Your Data
We collect personal data:
- When you make an enquiry or booking through our website, by phone, or by email
- When you complete a rental agreement at the time of collection
- When you present identification documents at handover
- Automatically via our vehicle GPS tracking system and dash cameras during your hire
- Via cookies and analytics tools when you visit our website
4. Why We Use Your Personal Data (Legal Basis)
| Purpose | Legal basis |
|---|---|
| To process your booking and fulfil the hire contract | Contract performance (Article 6(1)(b) UK GDPR) |
| To verify your driving licence with the DVLA | Legal obligation (Article 6(1)(c) UK GDPR) |
| To retain rental records and identification copies for legal claim purposes | Legitimate interests / legal obligation (Article 6(1)(c) and (f) UK GDPR) |
| To process payments and security deposits | Contract performance (Article 6(1)(b) UK GDPR) |
| To operate GPS tracking and dash cameras during hire | Legitimate interests — vehicle security, incident resolution, insurance (Article 6(1)(f) UK GDPR) |
| To handle insurance claims, incidents, fines, and penalties | Legitimate interests / legal obligation (Article 6(1)(c) and (f) UK GDPR) |
| To send you marketing communications (if opted in) | Consent (Article 6(1)(a) UK GDPR) |
| To improve our website and services via analytics | Legitimate interests / consent (Article 6(1)(a) and (f) UK GDPR) |
5. Who We Share Your Data With
We will not sell or rent your personal data. We may share it with the following third parties where necessary:
- DVLA — to verify your driving licence details
- Our vehicle insurer — to arrange cover for your hire and to handle any claims
- Breakdown and recovery providers — if on-road assistance is required during your hire
- Payment processors and our bank — for processing hire payments and the security deposit
- Police, local authorities, councils, or DVLA — if we are notified of or suspect a road traffic offence, parking contravention, or criminal activity
- Private parking companies and congestion charge operators — in connection with any penalty charges incurred during your hire
- Third-party service providers booked on your behalf — such as taxi transfers
- The BVRLA (British Vehicle Rental and Leasing Association) RISC database — in the event of a breach of the rental agreement, fraud, or criminal activity
- Debt collection agencies, credit reference agencies, and legal advisors — if outstanding charges are not settled
- Our booking system provider — for managing reservations (data is processed securely in accordance with their privacy policy)
All third parties who process personal data on our behalf are required to do so securely and in accordance with UK GDPR.
6. How Long We Keep Your Data
| Data type | Retention period |
|---|---|
| Rental agreements, identification documents, driver records | 7 years from the end of the hire |
| Payment records | 7 years (HMRC requirement) |
| Dash camera footage | Deleted once no longer required for insurance or police purposes |
| GPS tracking data | Deleted within 90 days of the end of hire, unless required for an ongoing claim |
| Website enquiry data (no booking placed) | 12 months |
| Marketing data (opted-in contacts) | Until you withdraw consent |
| Website analytics data | 26 months (standard analytics retention) |
7. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
- Right of access — you can request a copy of the personal data we hold about you
- Right to rectification — you can ask us to correct inaccurate or incomplete data
- Right to erasure — you can ask us to delete your data in certain circumstances (this right does not apply where we are required to retain data by law or for the defence of legal claims)
- Right to restriction of processing — you can ask us to restrict how we use your data in certain circumstances
- Right to data portability — you can request your data in a structured, machine-readable format where processing is based on consent or contract
- Right to object — you can object to processing based on legitimate interests or for direct marketing at any time
- Right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing
To exercise any of these rights, please contact us at info@adventure-nomad.co.uk. We will respond within one calendar month. We may need to verify your identity before processing your request.
If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
8. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. These include secure storage of physical documents, restricted access to personal data, and the use of secure software systems for bookings and payments.
Despite our precautions, no data transmission over the internet or storage system is guaranteed to be 100% secure. If you believe your data has been compromised, please contact us immediately.
9. Cookies
Our website uses cookies — small text files stored on your device — to improve your experience and to help us understand how our site is used.
Essential cookies are necessary for the website to function and cannot be switched off. They include session cookies used by our booking system.
Analytics cookies (e.g. Google Analytics via Google Tag Manager) help us understand how visitors interact with our website. These cookies collect anonymised data and are only set with your consent. You can opt out of analytics cookies at any time via your browser settings or by using a browser extension such as the Google Analytics Opt-out Add-on.
Managing cookies: You can control and delete cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. For more information about cookies, visit ico.org.uk/for-the-public/online/cookies/.
10. Third-Party Links
Our website may contain links to third-party websites (such as Marsh Farm, the Canal & River Trust, or Visit Wiltshire). These sites have their own privacy policies and we are not responsible for their content or data practices. We recommend reviewing the privacy policy of any site you visit.
11. Children's Privacy
Our services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data without parental consent, please contact us and we will delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The most recent version will always be published on this page, along with the date it was last updated. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please get in touch:
- Email: info@adventure-nomad.co.uk
- Phone: +44 7938 137336
- Post: Adventure Nomad, Unit 80 Marsh Farm, Hilperton Marsh, Trowbridge, Wiltshire, BA14 7PJ